Strategic Social Campaigns for Boutique & Prestige PropertY
You didn't get into real estate to do social media. Lucky for you, we did!
Social media should not sit alongside your campaign. It should strengthen it.
At Socialface, we partner with boutique agencies and high-performing agents across Australia to design strategic digital campaigns that attract serious buyers and reinforce vendor confidence.
Whether you are marketing a signature estate or positioning yourself as the leading agent in your area, every campaign is crafted with intent.
This is not posting.
This is positioning.
What Makes Our Real Estate Marketing Different
Most real estate social media is reactive.
We treat it as a campaign extension.
- Custom strategy aligned with your listing and target buyer
- Lifestyle-led storytelling that highlights location and emotional appeal
- Deep local knowledge across Melbourne and regional Victoria
- High-impact reels, carousels, and narrative content designed to drive enquiry
From $1M homes to multi-million-dollar estates, we help you market with composure, clarity, and authority.
Proven Performance
In a recent 90-day campaign:
422,000+ total social media views
380% increase in Instagram reach
496% increase in Facebook views
295% increase in interactions
These results were achieved with strategy-led content and minimal paid media.
The outcome was not just visibility.
It was increased buyer attention, stronger listing momentum, and renewed vendor confidence.
Campaign Packages
We design tailored social campaigns for agents who want to elevate their listings and their brand.
Options include:
Essentials
Strategic coverage designed to complement your core marketing mix.
Lifestyle Storytelling
Premium content that highlights emotional appeal and lifestyle positioning.
Prestige Campaigns
Comprehensive, strategy-led social campaigns crafted for signature properties.
All campaigns include:
- Strategic planning aligned with your target buyer
- Structured content rollout across the campaign timeline
- Professionally written, lifestyle-driven copy
- Scheduling and creative execution
Trusted by Industry Leaders
“In a short space of time, Shona has shifted our social media from sales-driven to community-focused. Engagement and connection have grown significantly.”
Lisa Fowler, Real Estate Agency Owner
“Shona’s knowledge and ability to turn around content quickly is outstanding. Her work has given us the visibility we needed in a competitive market.”
Chris Gray, Owner, Your Empire
Local Expertise. Statewide Reach.
Based in Mount Macedon, Socialface supports real estate marketing campaigns across Victoria and beyond.
Ready to Strengthen Your Next Campaign?
If you are a boutique agency or high-performing agent looking to elevate your listings and build long-term brand authority, book a 90-day campaign consult.
Make Your Next Campaign Count
Socialface helps real estate agents and boutique agencies in Australia attract buyers with strategy-led social media marketing.
Case Studies
Eight Months. 2.27 Million Views. How Strategic Digital Positioning Expanded Regional Market Reach
Eight Months. 2.27 Million Views. How Strategic Digital Positioning Expanded Regional Market Reach
Eight Months. 2.27 Million Views. How Strategic Digital Positioning Expanded Regional Market Reach
What happens when a regional real estate business moves from posting to positioning? A measurable shift in reach, engagement and non-follower exposure that extends well beyond the local database.
Prestige Estate Sold Before Campaign Completion
Eight Months. 2.27 Million Views. How Strategic Digital Positioning Expanded Regional Market Reach
Eight Months. 2.27 Million Views. How Strategic Digital Positioning Expanded Regional Market Reach
A Paul Bangay–designed Macedon prestige property marketed through calm, retreat-led storytelling and audience precision.
The result was early momentum and a successful sale before campaign completion.
From Four Months on Market to Renewed Buyer Momentum
Eight Months. 2.27 Million Views. How Strategic Digital Positioning Expanded Regional Market Reach
This Mount Macedon lifestyle property required more than visibility. Through psychology-led storytelling, targeted Meta retargeting and aligned agent collaboration, the campaign rebuilt momentum and secured a sale within 54 days.
611 Days on Market. Sold After Strategic Digital Repositioning.
When Tarraleah at 1275 Mount Macedon Road, Hesket required more than exposure, Socialface delivered a structured digital relaunch that expanded the buyer pool, reframed perception and helped secure a successful sale.
See how precision strategy - not more noise - made the difference.
422,000+ Social Media Views in 90 Days
From Listing to Lifestyle: The Sapphire Campaign
The agency wanted their social media to do more than just showcase listings. While their content was consistent, it was mostly sales-driven and wasn’t cutting through to create strong engagement or demonstrate clear ROI to vendors.
From Listing to Lifestyle: The Sapphire Campaign
From Listing to Lifestyle: The Sapphire Campaign
A multi-generational Mount Macedon home positioned through emotional storytelling, structured Meta amplification and aligned agent collaboration. Sold in 87 days within the prestige segment.