Social media robots from Google, Internet-free Twitter, social advertising not on a social network: Reading that may have you thinking we made up our latest social media news. Honestly, we might think the same if we saw these topics come across our news feed. However, these social marketing updates are completely real and definitely have the potential to help you grow your business.
In the News (Feed)
Our first tidbit of social media news has to do with Facebook for business and the company’s latest tweaking of the Fews Feed. According to the official Facebook blog, “Today’s update to News Feed ranking recognizes that people want to see more relevant news and what their friends have to say about it.” What this means for your business is that you need to begin posting links to more content relevant to your brand, your audience’s interests and trending news topics to ensure your posts are reaching a higher percentage of your audience.
Around the Globe
Have you been using Twitter ads in your social marketing strategy? The company recently announced that they have made Twitter Tailored Audiences globally available for businesses looking to use Promoted Tweets. Now your brand can share its website cookie information with a Twitter ad partner to reach potential customers who have already shown an interest and visited your brand online.
While we’re talking Twitter for business, here’s an interesting tidbit that came across the newswire. There was a recent report stating that the social network was working with a Singapore-based mobile app company to allow users with phones that do not have access to the Internet to use Twitter. We’ll keep you informed as this story progresses.
Google+ made an interesting announcement recently regarding social advertising. The company will soon release a new advertising product named +Post ads. Here’s the kicker: These ads will not appear on Google+. This one is a bit confusing to discuss in a few sentences so make sure to visit Mashable’s +Post article to learn more and see an example of this new social ad in action.
Does your busy schedule make it hard to find the time to create Facebook posts and share tweets on Twitter? In another sign that we as humans may just be so lazy that we would turn everything – from driving our cars to keeping our floors free from dirt – over to robots, it seems Google has applied for a patent for a social robot. This software would learn how you like to socialise online and then do it for you taking you one more step away from actually interacting with other humans.