What’s Pinterest’s Big Secret?

Turn on the Lights

Have you heard about one of the latest releases from Pinterest?  Most likely it’s no big secret for social media marketers or avid users of the photo-pinning social network.  Businesses using Pinterest to promote their products, on the other hand, might still be in the dark.  And with the upcoming holiday season looming, brands are going to want to know all about this new user feature from the social network.

Hide and Seek

Don’t worry; we’re not going to make you count to ten before we make the big reveal.  So if you’re ready, here it is.  A few months back, Pinterest introduced secret boards.  Now, users of the social network can create boards that are hidden away from the world’s prying eyes.

What are You Hiding

How does Pinterest envision users using this new feature?  I read the following quote on the official Pinterest blog, “You can use secret boards to keep track of holiday gifts, plan a special event, or work on a project you aren’t yet ready to share with the rest of the world. You can keep your secret boards to yourself or invite family and friends to pin with you.”

Happy Holidays

Businesses that use social media marketing as a way to drive eCommerce or to entice social network users into their stores should be jumping up and down in happiness with this new release.  According to an article I read recently on Mashable, “More than 70% of Pinterest’s 10 million users told BizRate that they turn to the social pinboard for shopping inspiration and to keep up with trends.”  If you sell a product or service, not only should you have a social strategy involving Pinterest, you should also push your social community towards using secret boards to create holiday shopping lists, holiday wish lists, birthday gift ideas and even surprise party invites and gift ideas for guests.

Got You Covered

If you are worried because your brand isn’t using Pinterest or you aren’t sure if you know enough about the social network to use it effectively, don’t worry.  I’ve got you covered.  Well, actually the folks over at Social Media Examiner have you covered with a recent podcast and article that discusses the ins and outs of marketing on Pinterest.

Wrap it Up

Think of Pinterest secret boards as a big, gift-wrapped marketing present just waiting for you to unwrap it and put it to good use.  If you have any ideas for how to do this or if your business has success using the feature with its customers, please feel free to share it with our readers in the comments section or over on our Facebook page.  And as a way to say thanks, we’ll gladly share a few more Pinterest tips with you on our Socialface blog.


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