Have you been waiting by your laptop, smartphone, tablet, television or desktop for the latest social media marketing news? Well, you can now relax, sit back and enjoy the latest in social network news, tips and strategies. Pull up a chair, grab your favourite beverage, and get ready to take notes as this week’s social marketing information has arrived at your virtual doorstep.
Pencil This In
Scheduling Twitter for business posts just got a bit easier for some users of this social network. Your brand can now schedule tweets a year in advance – not with a social media scheduling tool – but with Twitter itself. Presently, this new feature is not available to everyone, but keep your eyes peeled on your Twitter for business account to see when you can start scheduling tweets on Twitter.
Location-based mobile apps and check-ins on social networks should be a big part of your business’s social media marketing strategy. One of the originals – Foursquare – recently added some useful new features for its users. These new Foursquare features include: “real-time recommendations” offering advice when you arrive at a location, “right now” showing you when you have friends nearby, and “friends at a glance” providing a quick look at recent check-ins.
This is a Test
Does your business use Pinterest as part of its social marketing strategy? If so, then you will certainly be interested to hear this news. The photo-sharing social network recently announced that they are testing promoted pins which, “work just like regular pins, only they have a special “promoted” label, along with a link to learn more about what that means.”
Would you like to target visitors to your website or individuals who downloaded your business’s mobile app with Facebook ads? The social network giant just announced that this feature will soon be available. These “interest-based” ads will offer brands a highly-targeted News Feed ad option which – when used creatively and correctly – should improve conversions and ROI.
Hide and Seek
Speaking of Facebook, the social network – get this – tweaked their privacy settings again. We know it is hard to believe (*sarcasm), but once again you must take a look at your privacy settings in Facebook to see if your information is protected the way you wish it to be protected. Here is the biggest problem with these settings: You can no longer make yourself invisible to Facebook searches as the company officially retired the “Who can look up your Timeline by name?” setting making all users searchable.