Want to generate more business from LinkedIn? Looking for some creative ideas for your LinkedIn company page? We’re going to share some tips to help you do just that and more!
This social network is often overlooked as businesses focus their efforts on Facebook and Twitter. Don’t fall into that trap with your social media strategy. Using both your personal, professional account and your company page needs to be a priority for your business.
By the Numbers
In fact, if you are a B2B company, statistics show that LinkedIn for business should be one of your main focuses. We recently read one study which showed that the social network was, “277% more effective for lead generation than Facebook & Twitter.” Are you convinced now? Well, let’s take a look at the following tips and let you start sharing a piece of that lead-generation pie
All About You
To grow your business and increase your leads, we’re going to start by giving your LinkedIn profile a makeover. Put yourself in your prospects and customers shoes and think about what terms they use when searching for information as it pertains to your business and industry segment. Sprinkle those keywords in your profile content and headline. Also, write a compelling headline that doesn’t just explain what you do but how you help your customers’ succeed!
Spread the Word
Is your LinkedIn company page sharing valuable information (hopefully content you create that drives visitors back to your company blog and website) on a regular basis? Well, we’ve got some exciting news for you. The social network recently announced that they would be offering sponsored updates to their users. Why is this so exciting? Make sure to read the article we linked to and the answer will be as clear as a sunny, cloudless day at the beach.
Lead the Way
Many businesses waste the opportunities to capture leads and increase their business by not taking full advantage of LinkedIn company page features such as the Products/Services tab. Instead of just listing your products or services, why not offer information – white papers, ebooks, video downloads – involving those products and services. Ask for contact information, in turn, for offering these free downloads and you have your very own lead-capturing machine. Don’t forget to ask for a recommendation in your follow-up emails also.
These are three tips for your social marketing strategy using LinkedIn. Can you think of more? We’d love to hear them. Please post in the comments below. You can also find many more useful social media strategies for Linkedin on our blog.