How’s business? Is that a question you dread or does it give you pause to think about just how your business is and where it’s going? Taking stock of where you are can be hard, especially if you are a solopreneur. For many, just finding time in the day to get all your work done is quite enough and having to do anything more on top of that, can feel time consuming and too much pressure.
But if you do have ambitions to grow your business and take it onwards and upwards how will you encourage that growth? In this blog we take a look at the next steps from one-person enterprise to small business and how you can push forward.
Build For Growth
This might mean a virtual build such as preparing your website for an increase in traffic and sales or even a more physical preparation process that might include transferring from your home office to paid for office accommodation. If it looks like you may have to start taking on staff, this is often the first step many solopreneurs take.
Make New Plans
This is a crucial next step. Those initial business plans that you started out are reaching the end of their shelf life and it’s time to prepare yourself and them for the next step.
The marketing plan that initially meant you emailing out to potential clients and putting yourself out there on social media needs to expand its horizons and start including elements such as International SEO. You need to start getting noticed on a wider platform and if you don’t have the capacity to plan how that’s going to take place, then this might even be the right time to bring in a consultant or freelancer to create something tangible for you to work from.
As your workload increases, how are you going to stay on top of everything? When you’re planning to grow, you need to plan for success and how you’re going to factor that in your day-to-day work.
Start considering a recruitment strategy to hire staff who will take up some of the tasks you simply don’t have time for. Get an admin assistant on board, a marketeer to work on sales or an accountant to keep those books up to date. You might even get away with just buying some smart software to make the job easier for you.
Running your own business is a time consuming, often exhausting but deeply rewarding process. If you’re happy to stay as you are, not increasing your capacity to work or earn more then stay put but if you’re ambitious and see a great future for your business then now is the time to start planning for that aforementioned success.
Now is the time to expand physically and virtually. Now is the time to bring in new plans, fresh ideas and exactly the right people to help make that happen. Go big, go bold and take your business to new heights.