Three Pinterest Tips for Businesses that Come with Serious Side Effects

Ready to take your Pinterest social media strategy to another level?  Are you ready to crush your competition by implementing some simple social marketing strategies for Pinterest.  Well, if you’ve answered yes, we’ve got three tips for Pinterest to share with your business.

However, we do have a word of warning to go with this blog post.  Adding these Pinterest business tips to your social media marketing strategy comes with side effects.  Those side effects include: more Pinterest followers, a more engaged social network community and a happier boss.  So, if you are ready, here are three tips for Pinterest to help your business grow its brand online and offline.

Never Fly Solo

Social media works best when everyone is participating.  The same goes for Pinterest.  There is no reason your business should be responsible for creating all of its Pinterest pins.  And we’re not talking repinning here.  One of the fastest ways to grow your business’s Pinterest following is to create Group boards and invite others to pin to those boards.  Not familiar with these open boards?  Here’s an introduction to this great Pinterest group boards feature.

Link to Success

Does your business use its Pinterest account to drive traffic back to its website?  Close to a year ago, this social network became the 4th largest traffic driver worldwide.  With that being said, your brand needs to take advantage of all the traffic-driving opportunities Pinterest provides.  While many businesses use the URL box to add a link to their website, the smart brands also add their links in the description box.  So, make sure your brand falls into the smart category and utilise all the seo and linking real estate Pinterest offers.

Tools of the Trade

Successful social media managers make sure to use social marketing tools to help them be more efficient and effective with their social network strategies.  While you may have heard of using Hootsuite with Facebook or Google+ or you might know about Buffer for automating Twitter tweets, most businesses have never heard of PinGraphy for Pinterest.  Do yourself and your business a favor and check out this online tool for your photo-sharing social network.  You’ll be able to schedule pins, research metrics, upload pins in bulk and more.  PinGraphy is one Pinterest tool every business should use.

Now that we’ve shared our three Pinterest tips for businesses, it’s your turn.  What are you doing to help grow your brand using Pinterest?  We’d love to hear your tips and success stories.  Feel free to share in the comments below.