The Value of Social Media – Four Points Your Boss Needs to Understand

Social media channels like Facebook are not just playgrounds for people to socialise, share pictures and spread the latest funny YouTube video.  These very same people are talking about your brand, recommending your products and services to friends, complaining about a bad experience with your company, searching for information and reviews about your company and so much more.  Here’s the catch.  If you are not participating on a regular business, then your business loses all control over your brand.  Here are four tips to convince your boss that Facebook for business is a must in today’s social media marketing environment.

Returns Not Accepted

One of the biggest hurdles you will most likely face when you are trying to convince your boss that social media is an important addition to business operations will come in the form of a question.  “This sounds wonderful but what will be our return on investment?”  The best way to address the ROI hurdle is to shift the discussion towards the importance of value generation and co-creation.  ROI will be clear when you view social media marketing from a big-picture point of view.

Can You Hear Me?

If you are not monitoring Facebook and other social networks on a regular basis and ignoring customer complaints, then you are in for a rude awakening.  MediaPost News reports that 50.7% of social media users use social channels to communicate with companies.  Here’s what happens when you ignore these consumers. According to MediaPost News,”Nearly 1 in 3 respondents said they would stop doing business with the offending company altogether.” And also, “if confronted with unanswered customer complaints on a company’s social media site, 88.3% of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Who Do You Trust

Want to get your boss’s attention quickly?  Go ahead and tell your boss that, “78% of people trust peer recommendations vs. only about 14% who trust ads.”  This was just one of the interesting stats discussing social media marketing that we ran across on the Blue Focus Marketing blog.  Simply put, in today’s marketing environment, your prospects and customers are more likely to make purchasing decisions based on personal recommendations they receive on social networks.  Your brand better participate in the conversation or you’re not going to receive those positive recommendations.

Bottoms Up

If you are still not getting through, here’s one last point.  Using social media for customer service, market research, brand reputation protection, marketing exposure and creating a customer base that will promote and recommend your product and services is cost-effective and also saves money when compared to traditional ways of accomplishing the same goals.  And every good boss understands that when you save money, you grow your bottom line.  That, my friends, is one heck of a ROI.

How does your business use Facebook and social media marketing to grow its brand and engage consumers?  Please share in the comments below.



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