How To Stand Out from the Crowd at a Trade Show

If you have a booth at a trade show or if you want to try and make sure that you are doing everything you can to attract visitors to your booth then there are a couple of things that you can do about this. The first thing that you need to do is make sure that you plan out your trade show strategy. If you don’t have a strategy then you can’t hope to get the best possible results and you may even go on to make a loss.

Be Unique

One way to be unique at a trade show, especially if you are outside, is to consider a printed marquee. These options are ideal, and you can even personalise them with your own brand and social media information. Think about it, if you are one of the few companies who are at the trade show with a bright and vibrant marquee, imagine how much attention you will attract compared?


When you are at a trade show, you will want your customers and clients to remember you long after the day is over. You will want them to go home, look up who you are and ultimately invest in your services. One way for you to do this would be for you to give up freebies, and this can include mugs, pens and even t-shirts. Simply hand them out to people as they walk through the door and then give them out when they come and speak to you at your booth. This may cost you in terms of your overall profit, but it is one of the best ways for you to really make an impact.

You should also make sure that all of your team are wearing brand t-shirts as well, as this is a great way for you to appear as a unified unit.

Train Your Team

The last thing that you can do is make sure that all of your team are trained. If your team have no idea how to run a booth or if they have no idea how they are going to handle potential clients when they come up to the booth then you can’t hope to achieve the best possible result. A lot of people think that the only way to secure clients is to go out and get them. The problem is that aggressive approaching is one of the best ways for you to lose clients, so this is something that should be avoided at all times.

Track your Results

At the end of the trade show, you may feel as though you have made a good impression on your customers or potential clients. One way for you to make sure that your trade show is a real success is for you to track the number of clients that you have spoken to while also tracking how many of them showed an interest and how many of them hired your services on the spot. This is the ideal way for you to find out what works best, so you can go on to refine your strategy for the future.

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