Social Media Content Strategies to Kickstart the New Year

Businesses in Australia looking for social media marketing content tips to improve their social networking and reach more Australian consumers in 2013 have come to the right place.  Well, you’ve started reading the right blog post.  Below, I’ll share four social media content strategies to help you kickstart the new year and boost your social marketing strategies in 2013 and beyond.

Location, Location, Location

Knowing where your target audience is hanging out online is key to your social success.  Don’t spend endless hours creating content for Pinterest and Google+ if the majority of your prospects and customers are spending the majority of their time on Facebook and Twitter.  Locate your audience and focus your resources on engaging that audience on the social networks of their choice.

On the Go

Businesses don’t need to just focus on which social networks their target audience is using.  They also need to focus on how these prospects and customers are accessing their social media content.  One of the top trends mentioned in a recent article in Fast Company discussed the growth of mobile social media usage and how Facebook anticipated, “that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future.”  The key takeaway for your business: Start developing and implementing a mobile social media content strategy now!

Back to School

I’m sure you are good at what you do.  But if your business does not provide social marketing services to your customers in Australia, then don’t spend time and energy that should be devoted to your business trying to learn social networking strategies without some help.  A good social media management agency will not only help you succeed with social strategies, but they will also educate your team so you can take over when the time is right.

Open Your Ears

I’m often amazed how businesses in Australia do not use their social channels for real-time market research.  Social networks are full of real, actionable data and information that you can use – not only in your social media and content management strategy – but in your offline marketing and sales strategies.  Use tools like Hootsuite to easily monitor Twitter conversations on pertinent topics and take the time to check the comments on your competition’s Facebook for business pages.  You’ll be amazed at the real-time market research available for you to use to grow your business.

Can you think of any tips you could share with us for how to kickstart social media marketing content strategies in 2013?  We’d love it if you would share success stories and ideas in the comments below.


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