Social Media Australian Statistics Snapshot – July 2013

Welcome to the new financial year and that means our new calendar of events, tips, tools and strategies.  We are out of control excited about the level of value we are adding to our customers, readers and fans.  Lets take a look at how social media is growing in Australia and what that might mean for your business.

Lets get to it!

Current Australian users:

facebook – 12 million monthly users

twitter – 2.9 million

google + – 2.2 million plus Australian users in April 2013

linkedin – 4,138,435

According to a media release from  sensis, 65% of Australians are now using social media and 45% access it daily.

29% of small businesses do not have a strategy to drive traffic to their social media sites.
37% of users check social media first thing in the morning and 42% check it as the last thing they do at night.
34% of social media users log in at work.

TOP 3 – Brands on Facebook

Top 3 fastest growing australian brands on twitter

Top 3 fastest growing youtube channels

Top 3 fastest growing google+ profiles

Sources:  Socialbakers, social media news, qld government, sensis

In summary, there is a lot of active people playing in the social space, not many small businesses are taking full advantage with a strategy.  This means you have a great opportunity to get out there and own your space and what people are saying about you.

If you’d like to develop a strategy to ensure your business is using social media effectively, we’d love to help.