Looking for a new item to add to your social media strategy toolbox? Have you thought about using Snapchat as part of your social marketing plan? If your target audience includes the younger demographic, then you better stop thinking about it and start using Snapchat. We’re going to show you how.
Snapchat is a mobile app which launched in 2011. Like Instagram, the Snapchat app allows its users to share photos with messages with their friends. The key feature – the one that gives it its uniqueness among social media apps – is that those photos disappear from both the viewer and sender seconds after they are viewed. Take this Snapchat tour to learn the basics.
Asked and Answered
As a business owner, you may be wondering how a photo that disappears in seconds could help grow your brand and create two-way conversations with your customers. Well, in October 2013, the creators of the mobile app addressed that issue. That is when they introduced SnapChat Stories.
A Day’s Work
What are Snapchat Stories and how can they benefit your business? Well, this new feature allows users to create a feed – a conversation – comprised of multiple photos. Instead of disappearing in ten seconds, these “stories” stick around for twenty-four hours which peaked the interest of many businesses’ social media managers.
Now that your brand can turn a ten second touch into a twenty-four hour conversation, there are many creative ways you can use this photo-sharing social marketing app. One of the first that comes to mind is to use it to promote an event. Spend one or more days leading up to the event sharing photos of the set-up and behind the scenes action, and then ask your audience to join the photo-sharing conversation during the event.
Membership is a Privilege
If your brand wants to create an aura of exclusivity why not use Snapchat to share new products, special deals, etc. to a select group of social media fans. Those fans would be your Snapchat followers. Instead of using the Stories feature, just share a sneak peak of a new item or a limited-time promotion/coupon that disappears in seconds only to be seen by your exclusive group of fans and customers.
Why not involve your audience in a two-way conversation with your brand? Create a Snapchat Story contest and have your audience shap photos of themselves with your product or using your service. Then choose – along with audience input – one of the photos as a winner.
What are your thoughts about Snapchat as a social media marketing tool for businesses? Share your tips or success stories in our comments below.