Want social media news that can help your business see real-world results? Our latest social marketing blog post delivers the goods. Read our latest news from social networks like Facebook, Instagram, LinkedIn and Google+ to find new features and tools to help your business grow its social media footprint.
Location-Based Facebook Ads are Here
Do you own a local business with a physical location? If so, then you now have a powerful location-based social network advertising tool at your disposal. Facebook Local Awareness ads can target individuals who live near your business and those who have passed by your location recently.
Effective Instagram Embedding
Are you embedding your business’s Instagram images on your blog or website? In the past, an embedded Instagram photo did not include the original content (the caption). Now, the embedding feature automatically resizes the photo to fit mobile screen size and – maybe more importantly – features a Follow button to help grow your Instagram for business followers.
Mobile Payments from Facebook
Are mobile payments coming to the Facebook Messenger app? The Facebook for business officials certainly aren’t sharing anything officially. However, a student seemingly hacked into Facebook Messenger and shared screenshots of what looks like a mobile payment option offering from the social network.
Slideshare Shines on iOS 8
Speaking of mobile, LinkedIn for business is helping B2B companies put their best foot forward and close more deals with a new SlideShare app for iOS 8. The larger screens of the new iPhones help your Slideshare presentations shine. And the new app from LinkedIn will provides personalisation features which will ensure the right users see your B2B content.
Pinterest Improves Promoted Pins
Has your business been using Pinterest Promoted Pins as part of its social media strategy. Using this paid option from the photo-pinning social network, business can see real results. And recently, the company announced that they were making improvements to Promoted Pins which should help you achieve even better results with your promoted social marketing strategy.
Better User-Experience with Google+ Hangouts App
Is Google+ – more specifically – Google Hangouts part of your social marketing strategy? There is a new Hangouts desktop app which can help improve the experience of people who are taking part of your hangouts. Along with improved chat and voice options, this new app allows users to engage with Google+ Hangouts without ever opening a browser on the computer.
Have we missed any social media marketing news that our readers need to know about? Please share in the comments below.