The Role Social Media Should Play in Your Inbound Strategy

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Inbound marketing is where many businesses now focus the majority of their marketing efforts. Although many use outbound marketing too, for a small business, inbound is often the most affordable and effective. Inbound marketing is very focused on content, as well as SEO. Social media plays an important role for several reasons, helping in the promotion of content, the strengthening of SEO and also gaining insight into a brand’s audience. If you need convincing of the part that social media can play in your inbound marketing campaign, check out these tips for how you can make the most of it.

Promote Your Content

Social media is an essential tool for promoting your content. It helps you to bring in visitors to your site and find people who are interested in your content if you know how to use it. There’s not much point have the content if you don’t promote it, as it could just sit on your website with no one reading it. Without social media, you have fewer platforms for spreading the world. A great content promotion strategy should include the social media channels that work best for your brand. This should include both free promotion and paid tactics, including promoted posts or relationships with social media influencers.


SEO is another huge part of your inbound marketing strategy. You need to create content that is optimised for search engines, which requires a great understanding of your audience. Social media helps with this by giving you better insights. It is also becoming an increasingly important part of SEO on its own, according to inbound marketing company Sticky. You can use social media to improve important relationships too, which might also lead to better SEO practice for your brand. For example, these relationships could help with guest posting and link building or promoting your content.

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Useful Insights

Insights from social media don’t just help with SEO. They also help you understand your audience better for creating content and for promoting it too. You can use analytics to gain valuable insights about the people who follow your social media accounts, share your posts, and engage in conversation with your brand. You can gather insights like demographics for your audience so that you know who you should be writing your content for. It can help you build resources such as buyer personas, which can be useful tools to improve all the content you create.

Discover Ideas and Opportunities

Social media is also an excellent tool to help you find content ideas. There’s a lot of conversation and sharing, as well as people asking questions. Perhaps you’ve had a few people ask you the same question via one of your social media accounts, and it could be worth writing a blog post or even an ebook about it. Social media can also help you explore new opportunities for different demographics and new people who could be interested in your brand.

If you’re planning your inbound marketing strategy, don’t forget to consider the part social media plays.

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