Stop the boring social media marketing strategies! Light a fire in your social network communities and introduce a little fun in your own social marketing activity by stepping outside your comfort zone. Here are five creative social media marketing tips and ideas for Facebook, Twitter, Instagram and other social networks to get you started.
Has your brand every used Reddit as part of its social media for business strategy? One creative strategy brands can employ – especially for extra exposure when promoting the launch of a new product or service – is the popular Reddit AMA feature. AMA is short for “Ask Me Anything”, and remember, it is an open forum so be sure to have a plan on how you’ll handle crazy, off-the-wall questions during your AMA session.
While almost every brand was trying to be funny with the same old, tired jokes on April Fool’s Day, there was at least one which went in a whole new direction, Take a look at this social media blog post describing this Twitter conversation with the @MarkJacobsIntl Twitter account, its followers, an appearance from @Staples and the arrival of a new computer keyboard. This was one fantastically creative social marketing conversation featuring images, crowdsourcing and Storify.
Reputation via Curation
If your business stopped using Klout, then it is probably time you give the social marketing reputation-scoring social network tool another look. Klout seems to have risen from near-death to remake itself as a much more useful social media tool. The latest version of the iOS app now curates content for your brand – on topics that are important to your fans and followers – helping you discover and deliver content that adds value to your social community.
On the Hunt
Get your brand evangelists heavily involved in promoting your company’s social media content with a fun, social scavenger hunt. Use the direct message feature of Instagram, Vine, Twitter or Facebook to connect privately with your most active, vocal, well-connected fans and followers. Come up with a creative scavenger hunt, which involves hashtags, images or videos and requires participants to share their answers/responses publicly before receiving the next instructions via direct message.