Keeping Things Relevant When You Work For Yourself

Working for and by yourself means that many jobs of various sizes fall directly on your shoulders. Not only do you need to do the work that earns you money, but you also need to work out your finances, execute a marketing campaign, organise and complete meetings and projects, invoice and so many more things. And, if that wasn’t enough, you also need to work on staying relevant in your industry, you community and online. It’s a task that you can begin by keeping up to date with any and all advances and news involving the service or product that you deliver – but the biggest task, and the one that not everyone thinks of, is staying relevant online.


Your website is the virtual face of your business and as such it needs to function in a modern and accessible way. An old fashioned website can be so inviting and will turn people away. Plus, it will crash so much more than a modern format due to its inability to cost certain software. Which is why knowing companies like is extremely important. Choose a simple and sleek template, something similar to sites you have visited and liked before – and then make it unique by personalising it. DIY platforms like are great for promoting modern design templates, or you always have the option to outsource the initial designing to another company. Update your site at regular intervals to keep up with new developments.


Although linked to your website, your blogs do a massive amount of work for you to keep your business relevant. You can come at this from two sides; the first is to comment on events going on in the world around you, both at home and further afield. The trick lies in making sure that each topic you talk about is linked to your business and its morals and not just talking about a random headline, and in not letting your opinion turn clients away. By all means say what you think, but remember that what you right will reflect on your business not just on you as a person. The second way is to write good content that grips the reader. Posting the same thing each week in a monotonous tone isn’t going to compel people to keep returning to your website to read your blog. And at the end of the day, that is the point of your blog; to get people to keep coming to your website and getting your business ingrained into their minds for when they need it.

Social media

Much like your blogs you need to keep your opinion from offending people, while also commenting on recent events. Social media is the currency of the new generation – everything is spoken, discussed and debated through social media and the use of it can make or break a business. The more you use it, the more you appear on your followers’ feeds. Use this guide to keep your interactions in check. But you also need those likes and retweets to keep on those feeds. On top of that, you need to master the use of hashtags and SEO to further boost your appearance on different social media platforms.

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