Instagram or Vine – Which is Right for Your Business?

Social media video tools Instagram and Vine allow your business to share creative video clips with your social network communities.  Each of these video-sharing apps has its own set of features and functionality.  So, which is the better social media marketing tool to create and share video content?  Instagram or Vine?

We’re not here to tell you the reasons Instagram is better or why your business should only use Vine videos in your Twitter stream.  Without knowing your social media marketing strategy, that would be nearly impossible.  Instead,  we’ll take a moment to compare these two video-sharing apps based on features only.

The Obvious

Besides the fact that one was developed for Twitter and the other owned by Facebook, the obvious difference between Instagram and Vine is the length of videos.  With Vine, users can create videos that are no longer than 6.5 seconds long.  Instagram videos allows your business to shoot video clips that run 15 seconds.

The Oops Factor

Now I don’t know about you, but I’m prone to making mistakes.  Before uploading photos to Facebook, I often find myself using simple editing tools to turn my mistakes into masterpieces.  While neither of these social media video tools win when it comes to editability, Instagram does allow you delete the last clip if it was a mistake and to create drafts.  Vine does not.

The Shared Space

You know the importance of sharing your videos to your social marketing community.  With Instagram, your business can share your social video content to Facebook, Tumblr, Twitter, Email, Flickr and Foursquare.  Presently, Vine allows you to post your videos to Facebook and Twitter only.

The Space and Time

Businesses with a blog will be glad to know that they can embed Vine videos directly into their blog content.  At this time, Instagram does not allow you to put your content on your owned web-space.  Also unlike Vine videos which loop endlessly, Instagrams have a beginning and an end.

So there you have a few of the basic differences between Instagram and Vine.  If you have any further questions, please post them in the comments and we’ll be glad to take it from there.  And if you would like to learn more, please take the time to read our blog about social video and Vine


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