Increase Your Social Media Marketing Expertise with Our Latest Social Media News

New social media mobile tools for your business.  An interesting Facebook for business test for local businesses.  Those stories and more in our latest social media marketing news blog post.

Going Mobile

Are you taking advantage of SlideShare and its powerful presentation tools to reach out to your B2B target audience?  If so, you will be happy to know that LinkedIn recently announced SlideShare was moving into the mobile social media marketing arena with a new Android app, a new mobile preview mode for uploads, and a redesigned mobile web experience for users viewing your SlideShare presentations on a mobile device.  If you are still not using this tool in your social media for business strategy, now is the time to jump on board.

Double Down

Does your company offer a mobile app download to your customers, so they can make purchases directly from their mobile devices?  With the overwhelming success of Facebook mobile app install ads, your business should find this news from Twitter exciting and promising.  Now, you can expand your reach to a new social network audience and advertise your mobile app on Twitter with their mobile app install suite.

Locals Only

An interesting article on Facebook recently crossed our computer screen, and we knew it needed to be shared with our blog readers – especially those who have a physical location.  In the past, we’ve discussed local social marketing strategy  for your Facebook for business page which includes asking your Facebook fans to check-in and review your local business.  If this new “Popular Places in Your Area” module makes it out of the testing stage and you followed our advice, your location-based social media strategy will pay off big time.

Group Effort

Have you visited your favorite LinkedIn Groups lately to answer questions, exchange ideas or share valuable advice with your fellow business professionals?  If it has been a while, then you will probably be pleasantly surprised when you do visit your groups on LinkedIn.  The company recently updated the LInkedIn Groups landing page which enhances the user-experience and helps you manage your groups more efficiently.

Return Engagement

There was a time when a high Klout score was looked upon as a sign of social media success.  The company then nearly fell out of sight completely, but it has risen from the ashes to deliver social media managers and business owners with a very useful tool for discovering valuable, brand-related content to share with your social community.  The new Klout app for iOS now delivers that same useful experience and allows you to curate content and share content on the go.

What are the latest social media marketing features and news items that have your business excited?  Please share in our comments below.