Did you know that only around 16% of your fans are seeing your posts, even less if you page doesn’t have great engagement.
Generally even less if your demographic lends itself to using facebook on a mobile device…
Facebook has recently released interest lists not unlike Twitter lists
Facebook says “Interest lists are an optional way to organize the content you’re interested in on Facebook. You can create your own interest lists based on the things you care about, or subscribe to other people’s lists. For example, you could create a Top Indie Bands list that features bands’ Pages and public updates from band members.
When you create or subscribe to a list, you’ll see the best posts from that list in your main news feed. Your lists will also appear in the Interests section of your bookmarks. Simply click the list’s name to see all the recent posts and activity from the Pages and people featured in the list, without overwhelming your main news feed.”
You’ll notice the interest list under groups in the side menu of your home page, click “Add Interests”
Enter the interest that you are looking for, or subscribe to one of the open pre existing lists
Click next and begin to add people to your list (we might just be impatient but this screen took a long time to load)
Start building your list, think about who you enjoy reading when it comes to your daily dose of information, inspiration, motivation and just flat out interesting news.
This is really interesting for businesses that are in the micro niche space, it’s an awesome opportunity to take your niche into the global space.
This post has been floating around today and this one spotted on “Club rose bay” and a great one to use to educate your readers about how to see more of you, although it will be in the interest list created, not the actual news feed.
IMPORTANT NEWS – PLEASE READ 🙂
ATTENTION Facebook friends: Facebook now requires page administrators to pay to promote their updates if we want our content to be seen by you. If we do not pay to promote our posts, only about 10% of our followers receive the updates on the Facebook home page feed.
To keep RECEIVING ALL POSTS FROM Club Rose Bay you have to hover the mouse on the “Like” button
near our name. In the drop-down menu select “ADD TO INTEREST LISTS”. Then create an interest list (and make a name for your favourite sites). When you select that interest list you will see ALL of our posts and you won’t miss anything important!We recommend that you follow the above instructions for ANY Facebook page you care about, so you can continue seeing all the posts from the pages you love.
The best way to ensure your posts are read and your efforts rewarded is to be posting valuable and relevant content that inspired and encourages people to connect with your brand. It’s no simple feat to stand out from the noise, but it is do-able.
Tell us, what do you need to post to keep your page “interest list” worthy?