Facebook for business owners can often feel overwhelming. However, when you get down to the bare bones of social media marketing, there are many similarities to traditional marketing and advertising. One of the biggest factors in whether your time devoted to social networks will pay off is the act of being consistent. Here are a few tips for creating consistency in your social footprint that we’d like to share with our social media management clients here in Australia and around the globe.
A Fool’s Game
Ralph Waldo Emerson once said that “A foolish consistency is the hobgoblin of little minds.” Posting for the sake of posting does not create a sense of authenticity. Successful Facebook marketing (Twitter, Pinterest, LinkedIn and other social networks as well) requires that your business create a consistent and authentic message. If you do not, your social community will not only ignore your brand, they will often turn against your brand.
Deliver the Goods
Besides authenticity, your content also needs to engage your community. Make no mistake about it, your audience wants to love your content and share that content. A consistent delivery of self-promoting posts and useless content will ensure your social footprint is washed away in a high tide of discontent. Here’s a greatpost that discusses the kind of content your community loves.
Prepare a Game Plan
Creating a clear social media strategy is key to your success online. Create a game plan on the macro and micro level. This will help you create consistency in your overall brand message while creating a strategy to post and interact with your community on a consistent, daily basis. Social media management agencies are a great help when it comes to developing and implementing a social strategy.
Image is Everything
Is your brand fun? Is it serious? Do you want to create a different brand image for your social footprint than from your offline marketing message? You may not have the answer to this question, but it needs to be answered. Here’s a helpful hint. Monitor what your customers are saying about you online. If a consistent, positive theme comes up, then think about building your social image around it. After all, the customer is always right.
While consistency in action and message is key, cohesion is also extremely important. The main difference is explained best in an article we read on Mashable that stated, “cohesion is a bit looser than consistency and involves rallying your messaging around a brand principle.” Social media marketing involves being in touch with what is going on around you and with your social community in real time. A cohesive strategy that involves consistency allows you to adapt your message to the present moment while staying true to your brand..
Does your brand place a high value on consistency as it pertains to your digital, social footprint? Please share your tips and thoughts in the comments below.