Has been a week already? Time certainly does fly when you’re having fun frolicking around in the world of social marketing. It’s time to hit the social media refresh button once again and share the latest and greatest in social network features and updates. Are you ready? Let’s go!
Off the Grid
Are your daydreams full of fantasies about watching YouTube anywhere, anytime, even when you are not connected to the Internet or your wireless network? Well, you’re in luck because your dreams are about to come true. YouTube recently announced that users will soon be able to add their favourite videos to their mobile devices for viewing offline.
By now, you’ve probably heard that Facebook Edgerank is long gone. According to most social marketing experts, today’s News Feed algorithm is much more sophisticated than Edgerank. How does this affect your social media posting strategy? We don’t have a definitive answer just yet, but your best bet is to continue to create valuable, engaging content while also monitoring your Facebook insights data to see what is connecting with your fans.
While Foursquare is still not the biggest social network or pulling in the largest numbers of social media users, the location-based app company continues to add new features to its product. What’s on the menu now? Well, if you find yourself having a craving for a certain food, then you can now open up Foursquare and use its menu search to find that food in a nearby restaurant. With features like this, the app may begin to gain traction in Australia.
Have you seen the latest update of your Facebook app for iPhone? On the heel of Apple’s latest iOS 7 update, Facebook did a little freshening up of its iOS app as well. The social network announced that users will find that the app includes, “a new menu at the bottom of the app that makes it easier to get around” as well as a, “new look designed with iOS 7 in mind.”
Join the Crowd
Does your business use Pinterest to market its products and services to customers and prospects? If so, you may already know what we are about to tell you. The photo-pinning social network recently sent our emails to users (personal and business) letting them know that they will soon be joining the crowd (i.e. Facebook, Twitter, LinkedIn) and experimenting with promoted pins in the near future.