Change is constant and social media marketing is no exception. In a blink of an eye and a click of a mouse, social networks like Facebook, Twitter, Pinterest and LinkedIn add new features, deliver new designs and provide new tools to help businesses and individuals work smarter and share more effectively. Below, you will find some of the latest social media news and information to help you keep up to date and stay on top of your social marketing strategy.
Are you using or does your business plan to use Facebook ads as part of your social media marketing strategy? Well, the social network is rolling out some major structural changes for Facebook for business users. Make sure to review this article detailing Facebook’s new ad campaign structure.
Speaking of advertising with social media, Twitter for business recently added a new feature to its advertising options. If your business decides to use Twitter’s Promoted Accounts option, then the micro-blogging social network will no longer just show your paid tweets in the timeline. This latest update will now push your Promoted Account in the Twitter search stream.
Have you found yourself the victim of social media stalking? Do you want to keep your old boss or over-friendly coworkers from a former job from viewing your professional profile or contacting you via LinkedIn? If so, you’ll be glad to know that LinkedIn now offers a Member Blocking feature to its users.
Do you use the Facebook Paper iPhone application to find content to share to your business contacts or across your social marketing channels? The social network recently released an update to Facebook Paper which makes sharing easier. Users can now share via Facebook Messages, text messages or email.
More is Better
Pinterest Secret Boards are an excellent tool for businesses. In the past, the photo-pinning social network allowed its users to only have six secret boards. In a recent announcement from Pinterest, the company shared that – due to their popularity and overwhelming requests from users – there will now be an unlimited option for Pinterest Boards.
Social Media Makeover
Is your business using Google Hangouts as part of its social media for business strategy? Well, if you haven’t used the Hangouts app for iOS recently, then you will be in for a big surprise the next time you log in. Google recently gave the app a user-interface overhaul recently and it now looks much like Facebook Messenger and WhatsApp.
What new updates, features and tools have you seen on the social media marketing scene as of late? Please share what we left out in our comments below.