Customer engagement is undoubtedly a key buzzword in online business today, but what does it really mean? Well, it’s all about getting your customers to interact with your brand. Something that helps them to feel like they are a valued part of a community and not just a faceless and unimportant consumer. A topic that you can read all about in the post below.
Why worry about customer engagement?
Well, for the simple reason that it can help you create a relationship with your customers that is based on more that the sales transaction. This, in turn, can build your brand and ultimately help you sell more. After all, who are your customers more likely to pick, a brand they know nothing about and have had no interaction with or yours with whom they have? With that in mind, read on to find out how to get your followers as engaged as possible.
Number one of this list of customer engagement strategies is to entertain. After all, we are all human, and we all love to be positively distracted from whatever it is we aren’t meant to be doing. Luckily, the opportunities to provide entertainment that is linked to your brand are numerous, especially when it comes to the internet.
First of all, remember that visual, and especially video content can be hugely entertaining, and created and hosted relatively cheaply as well. Of course, you will need to make material that fits your brand here. Although, there are even great examples of less brand-focused content like the video below which elicits positive reactions all without ever really going into what the product it at all.
Also, don’t forget that you can provide entertainment for your potential customers through the use of games as well. In particular, it can be a good idea to choose browser games that can be run at the same time as using other windows. The reason being that these can be seen as a positive distraction and once again help to a establish regard for your brand.
If you want to combine this method with information, mentioned in the section below, you can even create games that are fun to play and also establish the need for your product or even the benefits of using it. Of course, these can be more difficult to create, but if you do manage it, they can undoubtedly be instrumental in getting customers to engage.
Next, comes information which as previously stated, can also be combined with additional methods. Although, it can also be used on its own.
In fact, customer engagement through information is a more than viable strategy because many people are looking for answers to specific questions online. Therefore, if you can provide these (for the ones that are linked to the areas you brand operates in), you will be able to offer them something valuable that is useful and engaging.
Of course, don’t forget that people love to feel heard and to actually have the chance to interact with the content that you are providing as well as just consume it. Luckily, there are many ways that you can offer this.
First off, remember to include feedback boxes and forms wherever possible, so customers feel heard, even when they are only visiting your site.
Secondly, do not forget that social media provides the perfect opportunity for potential customers to not only interact and comment on content from your brand but also create a sense of community that can transcend the typical customer-retailer relationship.
It is even possible to use creative advertising content such as the work produced by companies like Digital Hitmen to spark debate and conversations online. Something that if leveraged carefully can keep customer engagement high and will ensure that your brand trends and is on everybody’s lips.
Lastly, when it comes to hacking your customer engagement strategy, it vital that you don’t fall into the trap of front-loading things.
What means is that it can be a mistake to focus all of your engagement strategy on potential customers, rather than ones that are going through or have gone through the buying process.
The key here is to offer the best experience possible from start to finish, and this means including as much support in the buying and the post-purchase stage as possible. After all, attracting new leads can be a lot harder than eliciting a positive review and even a repeat sale from someone that has bought from you and is already engaged.