Does it make sense for your business’s social media strategy to include a strong presence on Google+? We think so. But what we think doesn’t necessarily matter.
What does matter is that Google+ recently ranked as the second most popular social network in terms of active users just behind Facebook and one spot ahead of YouTube. That ranking, along with the fact that – we are talking about Google here people – makes this social network a must-have piece in every brand’s social marketing plans. And because of your generous nature, we’re going to share four tips for Google+ that will help your business make the most of this social network.
Learn the Ropes
Every social network has its own set of etiquette and best practices. Google+ is no different. Use +1 mentions to engage and give props to people for their posts, replace automatically inserted link thumbnails with large, eye-catching photos, insert hashtags in your content, take part in “what’s trending” topical conversations to gain brand exposure – these are few of the basics that will help your brand build an active community on Google+.
How would you like to host live product demonstrations, introduce a new service or host a weekly business showcase show online in front of hundreds or thousands of people for free? Google Hangouts on Air – the newest addition paring Google+ Hangouts and YouTube – is the way to go. Get creative and use this free video-chat service to grow their bottom line and put a personal face to your brand.
Circle the Troops
Have you ever had a hard time creating compelling content for your blogs and social network posts? Are you looking for a time-saving way to find sharable, engaging content for you social network fans. Use Google+ circles to organise and follow thought leaders in your industry, non-competing businesses and brands your business represents to curate content for your social community.
Another of our favorite features of this social network is the Google+ Community. This feature allows your business to quickly build a following of individuals who have interests related to your brand’s products or services. Create a Google+ Community as an online customer service hub, a “best uses” or “top tips” community for your product or service, or as a way to establish yourself as a thought leader in your industry.
Adding Google+ to your social media marketing strategy and long-term social network plans is a winning proposition for businesses large and small. Google has the resources to deliver a great social media experience and will undoubtedly continue to innovate and add user-friendly features to Google+ for business.
What do you think about this social network? Please share in the comments below.