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When it comes to social media, it’s often tempting to just be on it,start talking and hope for the best. That is definitely one way of looking at it, but it’s not going to be the most effective of ways. If you really want to get traction, you need a solid social media strategy that is going to build you a brand. When your business is online, you can easily create a personality that allows you to connect more with your audience. And if you’re wondering just how you should go about creating that persona online, here are a few tips.
Start A Blog
One of the best things that you can do for your business in terms of your social media marketing efforts is to have a blog. Although you may think this is associated more with content marketing, when your business has a blog, you’ve instantly got something fun, interesting, and engaging to share on your social channels. But, don’t make it professional, make it fun. If you want to create a personality, blogging about the goings on in the business are going to be more interesting that recreating a bunch of content that already exists online.
Showcase Your Staff
Another way to give your business a personality is to share a slice of real life on your social channels. By asking your staff to have a voice and be involved, your customers will be able to relate to you more. They will be able to see that there are people behind the brand, and they will be able to connect with your company more.
Share Your News
If you want to be really personable online, you should be comfortable be sharing information about your daily goings on and any fun news that you may have too. If you’ve got birthdays in the office or you’re putting on an event share it. Your audience will love to see the corporate awards and trophies that your staff has won or the presents that you got them. If you have an office pet, it’s always great to share them too!
Do Social Takeovers
If you find that the personal side of things is really working, and that your audience loves to interact with your staff, you should definitely think about asking them to do social media takeovers. You could get a member of staff to run your Instagram account each week or month, or post stories on Snapchat. People love to know about people’s lives, so sharing what they’re doing that day, what meetings they’re in, or even what they’re wearing will be relatable.
Above all else, the most important thing that’s going to help you to be able to showcase some personality with your social media marketing is being real and honest. If you want to build relationships with your audience, you have to be genuine. When you try to put on a show, it will shine through, and your audience will not be able to relate to you in the same way.