Thinking of setting up a Facebook ad campaign to drive social network users to your website or Facebook for business Timeline page? If so, avoid these five mistakes many businesses make when advertising on Facebook. Seriously, don’t do these five things, or you might as well just send your social media advertising dollars to that Nigerian prince that contacted you via email recently.
The first failure of many businesses is either not understanding their target audience or failing to hypertarget their ads correctly in order to reach the right social audience. Facebook ads can be very effective because the social network provides you the tools to show your advertising to the exact people that want to see your message. It is up to you to do your homework and take the time to ensure your aim is true and your ads are on target.
What’s Your Point
Have you ever found yourself in the middle of listening to a long-winded diatribe and you just wanted to shout, “Get to the point!” at the top of your lungs? You only have a brief moment in time to make sure your message hits home with your audience. Don’t waste that moment by failing to make your point.
Out of Focus
A picture might be worth a thousand words but a thousand pictures in a Facebook ad image is worthless. Your best bet for capturing your audience’s attention and receiving a click is to have an obvious focal point in your advertising image. So if you are trying to decide between a photo with five kittens or a close-up of one happy kitten’s face, go with the smiley kitty.
Thinking of creating a Facebook advertising campaign showing off your sense of humor and portraying your business as funny, flirtatious and flat-out silly might be perfect if you own a comedy club or sell clown costumes and accessories. But if you are in the business of financial planning, you might want to tone it down a bit. To ensure your ads are not miserable failures, the tone of your ad should reflect the nature of your business and the expectations of your target audience.
Facebook’s 2012 4th Quarter Earnings Report showed that the company pulled in $1.33 billion in ad revenue with roughly $305 million coming from Facebook mobile advertising. Why should you care? Simply put: social marketing strategies that include advertising on Facebook are effective or smart businesses like yourself wouldn’t be using them. So follow the tips we shared above and you’ll be on your way to a successful social media marketing advertising campaign.
Have any more tips you would like to share? Please add yours in the comments below.