Unsure about incorporating Facebook ads in your business’s social media marketing strategy? If your business hasn’t used any paid social media tools, then it can often be intimidating when you decide to make that plunge. Our Facebook advertising tips are going to give your business the confidence to jump directly into the deep end of the pool.
Crunch the Numbers
There has always been a debate surrounding whether or not advertising was worth a line item in a Facebook for business page’s marketing budget. There really is no debate anymore about whether or not advertising on Facebook is worth the time, effort and money. But don’t take our word on it, make sure you read this article discussing the positive growth and effectiveness of Facebook ads. When you are done, come back ready to absorb the following tips to harness this social media advertising platform.
Tools of the Trade
Business owners do not have to go it alone when it comes to creating an effective social media advertising campaign. In fact, Facebook offers brands a free Ad Create Tool to walk you through the process. Facebook’s Ad Create Tool will ask you what the goal(s) of your advertising campaign is and then will present your business with the correct ads to accomplish those goals. Use this tool to get to know how different ad placement and ad types can benefit your business.
Take the Test
Need proof that your ads are working? Another free tool offered by Facebook is conversion tracking. You select a specific action that you want your prospects to take, and Facebook will keep track of data to help you better understand if your ads are delivering conversions. Every business owner should take advantage of this tool to test their ad campaigns, weed out what isn’t working and to amplify what is effective.
Does your business take advantage of email marketing lists to help guide prospects down the sales funnel? These individuals have already shown enough interest in your business to sign up for your marketing messages. Wouldn’t it be nice if your Facebook ads knew whether or not these same prospects were on the social network, and then would target those individuals with your ads. That’s what Facebook Custom Audiences will do for your business. Use this tool and your business’s bottom line will be happy.
Taking advantage of the previous three Facebook advertising tips will help your business see a positive increase in its social network advertising results. However, we know there are many more ways to achieve effective advertising results on Facebook. If you have tips to share, then please do so in the comments below.