Facebook Marketing 101

Facebook is a great platform for engaging with customers and creating loyal relationships. However, the problem is that a lot of business owners are not using Facebook in the correct manner. To make sure you do not fall into this category, continue reading for some Facebook tips to help you master this platform.

Be cautious of image sizes

When it comes to formatting our pages and the overall design, Facebook does most of the work for us. However, when it comes to optimising images for your previous, links, and posts, this is all going to be on you. This is why you need to be careful regarding the sizes of the images you post.

 

Post more than links

One mistake that a lot of business owners make is simply posting an endless string of links. Your content distribution needs to be diversified.

 

Don’t neglect native video

Facebook is the perfect platform for video content marketing. You only need to consider Facebook’s native video player and the popularity of Facebook live to see that this is the case. But, why should you focus on native videos rather than simply slapping up a Youtube vid, for example? Well, it is all about exposure. The Facebook algorithm prefers native video, and as a consequence, more comments and shares can be expected on native videos.

 

Wow with your cover photo

Your cover photo will take up a large portion of your Facebook page, and therefore, you need to get it right. This is an opportunity for you to wow all of your potential visitors. Make sure your cover photo is high-quality, and that it is unique to your business.

 

Make sure your online presence is strong

What is the point in having a great social media presence if your website is letting the team down? Your website needs to perform well and be feature-rich. It is worth reading website builder reviews to find the best one for your business. This will enable you to create an impressive website and to have complete control over it so that you can continue to update it all of the time. After all, a good website is one that never remains stagnant.

 

Make your group about your users; not about you

Last but not least, you need to make sure that your Facebook group is all about your users. It should not be about you. This is one of the keys to success when it comes to putting together a strategy on how to keep your facebook group active and engaged. After all, your group needs to be a community for people to connect with one and other if they are going to interact and stay engaged. It cannot simply be about you and your business or your offerings.

To conclude, there is no denying that Facebook is an exceptionally powerful platform. However, for your business to make the most of Facebook, you need to know how to use it effectively. We hope that the tips presented above will assist you.

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