What’s new in social media marketing these days? Where should we start? Facebook is saying goodbye to one feature and hello to another. Twitter toyed with giving users a free tool but still haven’t committed to the idea completely. And, of course, a social network once left for dead has returned once again.
Were these the only things that changed on the social media landscape in the past few weeks? Of course they are not. But, these are the topics we’re covering our latest blog post. If there was a change which affected the way you do your brand’s social marketing, we’d love to hear about it. Feel free to share in our comments below.
Addition by Subtraction
Does your brand’s Facebook for business social marketing strategy include using Facebook ads to drive sales to your website, grow your email list or increase your Facebook fans? Well, the folks at the social network have a few changes in store for you. The biggest change is the removal of Sponsored results from their ad removal offerings. They claim it will simplify your ad buying. Will it?
Hash It Out
Well, it’s officially official. The social network giant Facebook is finally rolling out hashtags to its users. While this feature may take some time reaching your business, Facebook hashtags are on their way. Your business will surely want to add hashtags to its social media strategy. And of course, you can count on us to share some Facebook hashtag best practices in the near future. Keep your eyes peeled!
Twitter gave users a gift recently, and it was a quite useful gift – especially for businesses. But here’s the bad news. They took that gift back and wouldn’t tell us when it will return again. If you aren’t confused yet, here’s the story about Twitter offering its users a free analytics dashboard with metrics not provided before and how that dashboard then disappeared.
Did you think the threats were empty ones? Were you sure Tom and his MySpace gang were gone for good? Well, we’re not sure if everyone’s first MySpace friend, Tom, was brought back for a return engagement. However, the new Myspace officially launched recently to much – well, some – fanfare. Have you been eagerly awaiting its return?
So there is your dose of what’s new in the social media marketing universe. As we mentioned above, we can’t cover all the social networking changes in under 500 words. So, if you have something you would like to add, we are more than happy to oblige. The comment section awaits your thoughts, questions and, of course, comments.