According to research, the average small business spends more than 6 hours a week managing social media. That’s an enormous amount of time, especially if you only have one or two people responsible for the entire company’s marketing effort. Responding to comments and placating disgruntled customers takes a lot of time and effort.
Fortunately, though, there are ways that you can reduce the time it takes for you to process your social media accounts. Here’s how to boost your productivity.
Limit The Time You Spend Listening Online To 10 Minutes Or Less
In order to effectively formulate your social media strategy, you need to listen carefully to the conversation online. How customers are interacting with your company, the type of conversations they’re having with each other, and what’s currently trending all make a big difference to your strategy.
But to really get a grip on how well your social media is performing for the day, you need to keep an eye on three key things.
- Mentions Of Your Product
Product mentions are incredibly important. They help you gauge how the online community is responding to your product, what people like and what they don’t. You don’t need to respond to every single comment with the same response. For many comments praising your comment, a list of stock answers will suffice. For negative comments, longer responses might be necessary, but if the same issues keep coming up again and again, stock responses are also an option.
- Find Out Who Intends To Buy
The internet is full of people who need you to solve their problems – they just don’t know it yet. That’s why it’s so important to use social media to find people who are in need of your services. Suppose, for instance, you run a restaurant. You could scour social media with search streams looking for people in your local area talking about how hungry they are on Twitter and Facebook and then engage them with your marketing material.
- Stay On Top Of Relevant Trends
Finally, stay up to date with the latest trends and adapt your marketing accordingly.
Respond To Customers
Do you personally need to answer all your customer comments online? No. In fact, this might be just the sort of task you could pass on to an SEO agency who could do it quicker and cheaper than you. Most services cover the basics, like responding to criticisms, linking to tagged content and following up with customers.
Schedule Your Content
Spending all day at the computer ready to post content on social media platforms at the opportune moment is one way to do it, but it’s hardly the most efficient. The vast majority of companies don’t post manually any more: instead, they use software solutions which enable them to line up content and then release it over the course of several days. For most, this approach is much more efficient because it allows you to have a single social media productivity burst at the time of your choosing before moving onto something else in your schedule.
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