Many startups and small businesses don’t make it past their first year so if yours has, congratulations. You have already defied the odds, but now isn’t the time to get complacent. In the fierce, cut-throat world of business, you already know that simply surviving isn’t enough. You want to do all you can to increase sales, drive up profits and ahead of your competition as much as possible. Here are some of the factors to bear in mind when you are aiming for business growth.
Embrace Social Media
Utilising social media and understanding all of the ways it can boost your business is so important. As long as you provide a good service, customers will leave reviews on your pages which is free exposure and promotion for you. These reviews can massively influence others to purchase from you too creating a snowball effect. If you’re unsure where to start, it’s worth getting a social media expert on your team such as Sabri Suby King Kong. They will know the kinds of competitions, offers, discounts and other marketing materials things to share in order to get the best response from your followers. When you get your company’s name out there on social media, this means you need to spend less money advertising elsewhere saving you a whole lot of money. It gives you the potential to reach a huge number of people, which is always going to be beneficial to your business.
Pay Attention to Customer Complaints
All feedback from customers is useful, and you should pay close attention to this whether it’s good or bad. No business likes receiving complaints, however these can be used to help you to improve and keep moving forward. Whether customers have had an issue with products, services, shipping times or anything else, focus on what the problem is to come up with a suitable solution to ensure it doesn’t happen again.
Don’t Underestimate Employee Satisfaction
Your staff are crucial to the success of your business, so you should make sure that everyone is kept happy. When workers are happy and feel valued they are likely to be more productive. As well as a good hourly wage you could offer employee benefits such as health, medical and dental plans. You could take them on team building activities, or treat them to the occasional free lunch. You could provide staff with an excellent office space with good quality equipment and pleasant surroundings. Don’t underestimate the power of employee satisfaction, look after your staff and they will look after your customers.
Have A Responsive App Created
A smartphone app is a fantastic way for small and medium-sized businesses to get ahead of their competition at the moment. This is because many larger companies are on board but smaller ones are yet to follow so use this as a chance to get ahead. An app allows you to get your business onto the phones of your customers, with all of your information, products and contact details in their pockets. Plus it shows you are a reliable and trustworthy business since customers know that scam companies aren’t going to go through the hassle having an app created.