Does your social media marketing strategy exist only on two or three social networks? If so, then it is time to take a look at social marketing beyond Facebook, Twitter and other well-known social channels. In this blog post, we discuss how to expand your social media for business strategy to include other popular social networks in Australia.
Stats Don’t Lie
How do you know which social networks you should include in your expanded social media for business strategy? First, you need to look at Australia social media statistics to see which social channels have the most users. Then, you need to do a little digging and research demographic information to make sure those users are in your target audience.
Did you follow the above link to view the March 2014 social marketing statistics for Australia? If you did, then you must have noticed that YouTube comes in at a close second to Facebook. Now is the time to reassess your YouTube video marketing strategy and start pumping some resources in that direction.
Does your target market trend towards the younger demographic? While you may have read that teens are leaving – or not using as regularly – some social networks, you will be happy to know that they are still utilising many others. If you are trying to reach the younger demographic, then your business should include Snapchat and Tumblr in your social media for business strategy.
Are you relying on photo-sharing social networks like Instagram and Pinterest to increase brand awareness and drive traffic to your website or blog? With the growth of smartphones and users who love to take, share and view photos, that is a very smart social marketing strategy. An even smarter strategy would be to expand your social media photo-sharing channels to include Flickr which has more users in Australia than Pinterest.
Search and Find
Has your business added a Google+ for business action plan to its overall social marketing strategy? Yes, we know that the number of users of Google+ in Australia is still quite small. With this social network, however, it is more about social media seo strategy than user engagement strategy, and every business should have a presence on Google+.
Who in your business is responsible for your reputation management strategy? If the answer is no one, then you better make a change with that part of your social media policy today. With Australia social media users making use of TripAdvisor and Yelp, your business should make it a point to monitor its reviews and address any issues quickly, honestly and in a way that turns a negative into a positive.
Our readers would love to hear how you expand your social media strategy to include other social networks besides Facebook and Twitter – please share in our comments below.