Australian Social Media Statistics – August 2013

We’re all loving numbers right now!

Over 9 million Aussies are accessing facebook on a daily basis and that’s no number to be scoffed at!

An excerpt from a recent Sensis report says:

“We’re seeing major changes in the way Aussies are now using social media,” said Kelly Brough, Executive General Manager, Digital Partnerships and Innovation at Sensis. “The average consumer is now more likely to post a comment or tweet from a mobile device and the number of people using tablets has almost doubled in the past 12 months.”

While 65 per cent of online Australians are now using social media (up from 62 per cent in 2012), and 45 per cent access it daily (up from 36 per cent in 2012), research findings suggest Australian businesses aren’t building relationships with consumers via social media:

  • 29 per cent of small businesses and 24 per cent of medium businesses that use social media do not have a strategy to drive traffic to their social media sites
  • Only 25 per cent of small business and 28 per cent of medium businesses that use social media measure return on investment (ROI) of their social spend
  • Investment in social media decreased in the last year with small businesses spending on average $1,970 (down from $3,410 in 2012) and medium businesses $11,780 annually (down from $16,920 in 2012)
  • Discounts and giveaways are the key reasons why consumers follow brands however only 28 per cent of small (down from 34 per cent in 2012) and 33 per cent (up from 27 per cent in 2012) of medium businesses that have social media sites offer such incentives.”

Lets take a look at the current numbers and the bigger reason why Erik Qualmans quote around having no choice to do social media is more valid than ever before….

Current Australian users:
facebook –

12,800,000 million monthly active users (desktop and mobile)
9 million total daily active users (desktop and mobile)
9.8 million mobile monthly active users (mobile only)
7.3 million mobile daily active users (mobile)

twitter – 2.9 million – no update

google + – 2.2 million plus Australian users in April 2013 – no update

linkedin – 5,045,741

TOP 3 – Australian Brands on Facebook

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Top 3 fastest growing australian brands on twitter

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Top 3 YouTube Brand channels in Australia

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Top 3 fastest growing google+ profiles

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Sources: Linkedin Campaign ManagerSMH, Facebook

If you’d like to develop a strategy to ensure your business is using social media effectively, we’d love to help.



Socialface is a social media management agency based in Sydney, Australia.

Every day we post, tweet, blog and pin for businesses around the world, if you’d like to work with send us a note on what you need help with by clicking here.

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