Are you optimising linkedin like you would drive a Lamborghini?

LinkedIn is a Powerful Social Media Tool for Individuals and Businesses

If you owned a Lamborghini, would you only drive on side streets and never go above 50 kilometers per hour?  Of course you wouldn’t.  You would push your Lamborghini’s powerful engine to the limit and make the most of its advanced driving technology.

Why are we bringing this up?  That’s simple.  Most people treat LinkedIn like that Lamborghini that rarely comes out of the garage and never exceeds a speed limit that could be easily be eclipsed by a cyclist.

LinkedIn is a powerful social network.  You can use it to position yourself as an expert in your field.  You can use it to find a job or recruit employees.  You can use it share your portfolio and generate sales leads.  You can use it to place you and/or your company’s products and services in front of the exact people and businesses that will make a buying decision.  You can use it to create a company page and build your Brand.  And those are just the tip of the iceberg.

Unfortunately, most users never take advantage of the powerful features and benefits this social network offers.  Instead, the majority of LinkedIn users set up a profile and then let it collect cobwebs.  The only activities they participate in are to invite or accept connections and to log in to see who has updated or shared a status recently.

Networking is a powerful part of LinkedIn but it is definitely not the only powerful feature.  In the rest of this article, we’ll share a few of these features and benefits with you.  Plus, we’ll give you a few tips to ensure you get the most out of your LinkedIn experience.  So read on and let’s get started.

The Power of the Profile

Your LinkedIn profile is the foundation of your success on this social network.  Anyone can create a profile but not many take full advantage and create a powerful LinkedIn profile.  Here are a few tips to help you make the most of your profile and build a strong LinkedIn foundation.

  • Use your headline to list more than your job title.  Write your headline using important industry-related keywords and use a style and terminology that creates/enhances your Brand.
  • Add video or slide presentations to your profile.  Show off your portfolio, share a sales presentation: Use any of the number of free applications to showcase you and your business on your profile.
  • Write your summary to both position yourself within your industry and to grab valuable SEO real estate.  Showcase your unique skills and use the kinds of keyword search terms people use in your industry.
  •  Use all of the website links available to link to your blogs, social networks, and websites or anywhere else you have a professional presence online.
  • Get as many professional recommendations as you can from your clients, customers and colleagues.
Find the Perfect Job Opening or Fill an Open Position

Whether you are in the market for a new job or if you are responsible for hiring employees for your company, LinkedIn provides numerous benefits and advantages.  Let’s start with a few tips for finding the perfect job using LinkedIn.

Start by creating a profile that highlights one or two of your skills.  Don’t try to be a jack-of-all trades.  Instead, shine the light on your strongest skill set.  Build your network and strengthen your weak ties in that network.  The connections of your connections might just be the folks that help you land your dream job.  Make use of LinkedIn groups to build relationships and make connections with people in your industry within these professional groups.

Job recruiters can use LinkedIn to narrow candidates for a job by reading through applicant’s recommendations.  They can use their own network to broadcast their position and hiring needs.  The same groups that job searchers use can also benefit job recruiters.  Recruiters can monitor group posts, questions and answers to find candidates with the right expertise and skills for their open positions.  And of course, recruiters can start the recruiting process by doing simple keyword searches in LinkedIn to find potential candidates or list openings on a Company Page.

Create a Company Page and Monetise Your LinkedIn Marketing

Company Pages are a much underutilized tool on LinkedIn.  As we mentioned above, companies can use these pages to help recruit employees.  They can also use them as a powerful, online brochure enhanced with videos and fresh content from the company Twitter feed and blog.  However, a Company Page can also provide a more important benefit.

Businesses can use this tool to monetize their social media marketing on LinkedIn.  On your page, you can create different tabs promoting different products or services you offer.  You can then have LinkedIn target the decision-makers, the buyers – the exact people – who will utilize and purchase these products and services.  In addition to that hyper-targeting of customers, you can then add special promotions, video sales presentations and links back to a landing page on your company website to capture a lead or make a sale.

Position Yourself as an Expert

The last benefit we will mention in this chapter is a very powerful one for those of you looking to build your Brand of one.  If you are a sole-proprietor, a sales person, a consultant, a freelance writer, an entrepreneur or someone in a similar position, you can brand yourself as an expert in your field using LinkedIn Answers and/or the numerous professional, industry-related groups.

Make sure to follow simple etiquette.  Don’t spend your time self-promoting.  Instead, be useful and helpful.  Provide valuable content, answers and add value to your posts.  By establishing yourself as an expert in your field using LinkedIn, you will gain more leads, be offered more opportunities and close more sales.

LinkedIn truly is a powerful social network for professionals.  Take the time to find features that fit your needs, learn how to use those features and then make the most of the benefits that come from their use.  When you take the time to really make the most of LinkedIn, we know you’ll be happy with the results.

 Tell us…

Which aspects of Linkedin have you found most valuable?


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