Social media is an essential feature of a modern day business – fact. There is no doubt that with Twitter and co, it is possible to reach a larger audience and raise brand awareness. Plus, companies can connect with customers on an informal level and boost brand loyalty. If you don’t use social media, there is a good chance the business will fall flat on its face. However, this can also happen even if you are a social butterfly. The truth is that there are tips and tricks which exist that you haven’t heard of before. And, they can revolutionise the way you do business.
Before you start to panic, there is no reason to worry because Socialface has got you covered. Here are five social media hacks you don’t know are a thing.
Show Off Customer Feedback
Because customers like to interact online, they will often leave feedback about their experience. And, the feedback is usually nice comments that you want to advertise. Sadly, Facebook isn’t brilliant at this because it hides comments. So, when a person browses the page, they won’t see the positive things that previous customers post. This is a big deal as previous clients can sway a new customer into making a purchase. Thankfully, there is a solution. All you have to do is go to your settings and tick the ‘Allowed on Page’ option. When the page reloads, the positive comments will be there for everyone to see. And, you can hide the negative ones to limit the damage to your reputation.
Change The Format
There are lots of platforms that don’t allow you mess with the structure. After all, if it isn’t broken, then don’t fix it. The problem with this is that you want to make the content stand out as much as possible. It is an age old tactic that newspapers still use to this day, and it’s very effective. The good news is that you can change the format on Google+. For example, to embolden text, you simply add an asterisk before and after the text. The same goes for italics. Although this seems like a small feature, it can make a massive difference. Not only does it show off the things you want to highlight, but it also adds character. How many social media profiles do you know with strikethroughs?
Link With The Cloud
Nowadays, the cloud is a central fixture of the industry just like social media. However, lots of businesses don’t think to merge one with the other. To be fair, the advantages aren’t apparent off the top of the head. But, when you delve deeper, the positives are there for everyone to see. Think about storage for a minute. In the past, most sites would crash due to the number of integrated features. Today, they run smoothly because features like video are hosted in the cloud. Indeed, the Hybrid Cloud is a mix of cloud technology and the firm’s current infrastructure. Once the systems link seamlessly, the entire company will benefit from greater efficiency as well as less down time.
Customise Your Brand
The problem with social media is the fact that the competition is high. In fact, the competition is out of this world currently. Therefore, it is essential that you stand out from the crowd. Doing this is easier to say than do, especially when certain platforms don’t allow customisation. The great news is that Twitter does, however, and you need to take advantage. By changing the wallpaper, the text, and the hashtag, you will stick out like a sore thumb. And, if you are savvy and use colours that are synonymous with the company, the brand will benefit. All you have to do is play with the design settings and see what works the best.
Turn Off Privacy Settings
Normally, the majority of people would not agree with this method because, well, it’s asking for trouble. But, sometimes the risk is worth the reward. Take Pinterest. Lots of businesses have Pinterest boards that they want to advertise to customers and clients. The thing is this won’t happen if the privacy settings are on as they won’t show up in search engine result pages. As a result, lead generation will take a significant hit. By turning the settings off, more people will come across your boards on a regular basis. If they like what they see, the results will be positive as the customer will link the boards to your company.